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Team Coaching: A Systemic Perspective

This article was originally published in the newspaper “La Estrella” and is part of a biweekly column from the ICF Panama Chapter to disseminate what professional coaching is. It seeks to inform, generate greater awareness and differentiate professional coaching, in which the coach is governed by ethical principles and is continually improving his or her skills.

See the original article in this Link.

From my career as a leader in organisational contexts, team development is an important focus in my work as a teacher, in executive coaching, and in systemic team coaching.

As team coaches, we understand that the team as a whole is our client and that our role is to work with each team considering its system and context, encouraging “the team to be more than the sum of its parts”, so that each member is empowered, committed and collaborates with others, considering their unique purpose and vision of the future.

The team exists to serve a purpose, “which precedes the team and is the reason why it was created” (Hawkins, 2017).  Discovering the purpose thus involves the team understanding who it serves and the value it creates for its different interest groups or stakeholders, considering both the internal stakeholders, including the organisation as a whole, and the various external stakeholders, such as: customers, suppliers, strategic allies and the community.

This seemingly simple exercise involves an “outside-in” approach, a key principle of the systemic team coaching methodology developed by Professor Peter Hawkins. Doing it in depth, so that it is understood and internalized by all team members, promotes greater team alignment.

With a defined purpose, the team more effectively develops its team map, which includes, among others, its working agreements, what is acceptable and what is not, and how the team wants to relate to each other, its future vision, its objectives, its KPIs, roles and responsibilities. This work brings clarity and transparency and boosts performance.

From my experience, although many leaders believe that team alignment exists, we have verified that in most teams the purpose, vision or objectives of the team as a whole (different from the individual ones) lack clarity or a shared understanding among its members. This makes communication and collaboration difficult among them and with their main stakeholders.

The current context is complex and changing and implies a constant hiring and re-contracting of expectations. The team map, with its rules and agreements, is a dynamic instrument that must be reviewed at different team meetings to confirm that understanding is maintained or if changes are applied to ensure alignment. These team moments enhance relationships, connections and more efficient processes.

Executives and teams feel that they need to do more with less and that time does not allow them to stop. But we know that it is precisely this conscious pause that allows them to gain perspective, clarify expectations, rehire when necessary and be more agile at all times.

A story that I always remember is that of “Alice in Wonderland”, specifically the moment when Alice asks the Cat the way and he answers that “he will always get somewhere.” The important thing is to define and be clear about where you want to go.

Working on the personal dynamics of the team, trust and psychological safety, and the interdependencies between different areas is another factor that has a great impact on the performance and well-being of the teams.

In his recent book “Team of Teams Coaching“, Professor Peter Hawkins and Dr. Catherine Carr explore an integrated approach to systemic team coaching with organisational transformation. This approach can be implemented from two routes. One route is the incremental journey, which begins with Team Coaching of the Leadership Team or Management Team and expands to various teams in the organisation, and the other route is a planned organisational transformation that involves a “big-bang” approach and a culture change with the integration of the systemic approach to team coaching throughout the organisation system.

Team Coaching requires experimentation and development of mental models. As coaches we learn with teams what works and what doesn’t work, and we challenge ourselves on the journey of growth. Together, we create and implement changes to address what emerges at every moment. And it is in this development process that good teams become great, and great teams manage to defy the odds.

Author: Fátima Ribeiro

The author is PCC (ICF Professional Certified Coach), Executive Coach and Systemic Team Coach, and member of ICF Panama.

Fuentes:

  • Hawkins, P. (2017). Leadership team coaching: Developing collective transformational leadership. Kogan Page Publishers.
  • Hawkins, P., & Carr, C. (2025). Team of Teams Coaching: Using a Teaming Approach to Increase Business Impact. Kogan Page Publishers.

Poster for the Leadership and Team Development seminar at QLU

Leadership and Team Development Seminar and Workshop

From August 19 to 22 I will be facilitating a Seminar Workshop “Leadership and Team Development” at QLU – Quality Leadership University in a dynamic and co-creation process.

The challenges of a global, complex, changing, diverse and hyperconnected world demand that today’s leadership be different. The basic principles remain, but the way of leading changes. We no longer see the leader as a superior being, focused on the task and providing structure and direction, we see him as a facilitator who is involved in dialogue and the participation of everyone. 

Create value for all stakeholders, working with systemic conflicts, being members of multiple teams and working virtually are some of the challenges organisations currently face.

I will share, among others, knowledge and practices from my learning with Dr. Marshall Goldsmith and Dr. Peter Hawkins, professors, authors and coaches recognised worldwide for their work on leadership, team development and value creation in organisations.

Accede here to more information about the programme.

a hug,

Fatima Ribeiro

Professionals discussing and reviewing documents together

Team coaching

Organisations seek to develop leaders who recognise the impact of globalization on business, who demonstrate the adaptability necessary to succeed in new environments, who develop technological skills in their teams, who appreciate and promote diversity, who focus on collaboration and building trust to develop a vision, a common strategy, and who forge alliances.

In this sense, companies also aspire to develop high-performance teams that communicate effectively, generating motivation and influence in the members of the organisation, that promote the development of the collaborators around them, jointly producing performances higher than those that would be obtained as a product of an individual contribution.

The main advantages of the methodology coaching de equipos de Marshall Goldsmith Stakeholder Center Coaching son:

  • The simultaneous transformation of leaders and teams.

The team as a whole articulates an area of leadership growth and each team member defines their own area of leadership growth that relates, in turn, to the overall focus of the team. In this way, the team and each of the leaders develop simultaneously.

  • Internal experience

Team members are positioned to provide expert advice and insight to each other as it relates to their business, their people, and the challenges of their team culture.

  • Openness to continuous change

When team members collaborate as stakeholders in team coaching programmes, they create an open culture for leadership and team culture change.

  • Coaching is a leadership skill

Coaching is a leadership skill and leaders in organisations must be experts in promoting the development of their teams and the growth of their collaborators. Team coaching is a great programme to instill coaching as a leadership skill in the organisation.

  • Efficient resource

The Coach works with all team members who support each other in this team coaching process, providing the coaching programme with more efficiency in time and costs for the organisation.

In addition to the above, the Marshall Goldsmith Stakeholder Center Coaching methodology:

  • It emphasises doing, action and behaviours: show how.
  • It is directly linked to business objectives or strategic challenges.
  • It favours a systematic approach with monitoring of commitments made over time.
  • It values measurement as an integral part of the process, this being a measurable and quantified process.

I am at your disposal so you can learn more about the process of team coaching de Marshall Goldsmith Stakeholder Centered Coaching.

Write to my email fatima.ribeiro.coach@gmail.com or contact me through my website https://fatimaribeiro.coach/en/

Fatima Ribeiro

 

More information about Marshall Goldsmith Stakeholder Centered Coaching, visit the website: http://sccoaching.com/coaching-for-executives/